Feels like I am finally writing an observatory post again. Its been a while. I should probably stop saving them for Sundays.
But regardless, I was reading an article on briansolis.com and it was an awesome video article about how the award ceremonies now a days, specifically the Grammy awards since that was coming up relatively soon and that was the topic of conversation.
I fully agree with everything they said and how social media is changing everything we live in. They commented about how people are now taking in information so much differently from these award ceremonies, especially now that people are sitting in front of a TV with their Ipad or iphone and telling people through social media what they are watching.
They mentioned so many things about how TV was a once a one way communication and I totally agree. But now that television is being watched with people WITH communication devices, direct quotes can be put on twitter and video uploads of the recorded information onto youtube. How awesome is that? Before you had to watch an event live just to understand what is going on. Now all you have to do is be on twitter during the event and its trending.
I for example can relate to this. Just for this Grammy event that was the main topic of this video I was following on twitter. Not on the television but on twitter. I had one person whom I follow that was just tweeting non stop about it. I believe I could probably tell you more about the Grammys than a lot of people who were watching. Sadly… that isn’t really by choice.

Although maybe there are some reasons I could find to watch them…
The video also talked about how social media has evolved to the point where we dictate what goes on as well. We’ve discussed this in class frequently, how what we, the public, doing what we do in social media affects companies the way it does. I loved the way they put it in the video: People don’t need to write a letter anymore to tell you they aren’t happy with your product, they just have to unfollow you. It’s pretty true. It relates to everything. When I am tired of a comedian’s material on twitter, its rather easy to just stop following his work and move on from him. The same goes for food products I don’t want, although admitedly, I’m not one of those guys to follow Wheat thins.
Overall, this video was a great video to watch in my opinion about social media. It talks about how it is changing the Grammy’s but it is changing so much more than that. It’s changing the entire world.
The link to this article and video can be found here