Chapter 6 and 7 of the “New Media University” were extremely interesting to me as they touched on a couple very interesting points. Unlike the other chapter, I also don’t believe it dragged at all and was actually a pretty consistently good read and not too long.
Chapter 6 talked about social media and how to get images involved. They talked about JetBlue and how they have allowed people to post pictures on their “Flickr” account about Jetblue to be posted and to take attention about the company to the main page. It has been an interesting result, resulting in thousands of people uploading pictures of the planes they go on, the people they meet on the plane, the run way and advertisements among other things. It is a pretty interesting concept.
The concept of spreading good news through pictures has always been a cool way for people to express themselves on the internet and now it is becoming larger throughout social media. What better way to air a complaint about a company than to upload a picture of the crappy Big Mac you just got from Mcdonald’s and to show them on their twitter page just how crappy it looks? That’s the negative side of course.
The Flickr page for JetBlue resulted in a lot of positive comments, mainly because people are happy with the company. People could comment on the pictures and express how happy they were with the results of their flight and the people they met. JetBlue has loved the results.
Chapter 6 touched on a lot of things but chapter 7 was just as good. It talked about other important tools that are needed throughout social media. Ways to see how many people are clicking on your blog among other things were topic of hot conversation.
As I’ve mentioned before on this blog, technologies changes in general make stuff like this possible. Seeing how many people are clicking on your website is rather exciting. I know from experience, as I am a journalist for a specific website and I love to see how many people are reading my articles. Its weird to imagine how important it is to get those clicks. The best part is, as mentioned by the chapter, you can also view how many clicks your ads are getting. The more clicks on the ads, the better for business and the more ads you can sell. Who would have thought so many people can sell ads on the internet?
Overall, the two chapters touch on a lot of very interesting topics and its extremely interesting to think about how clicking on ads can make a company so much money. Frankly, the stats about Jetblue and the number of people uploading pictures of their experiences was my favorite because it tells the story like it is… This is the social world showing off about a company… either for the good or the bad. The company can decide what kind of publicity they get but overall, its the people who through social media are the ones giving the review.