Another week and here comes another week of readings for Journalism and Social Media class. After reading this week’s chapters of the book ENGAGE! I felt like there were lots of important pieces touched on yet again. This book is proving to be worth my time. Which is good.
Chapter 8 talked about how short updates are becoming a way of communication, specificailly relating it to twitter and the 140 character limit that we are growing to live with. People are using this as a way to do everything now. Who wants to watch extremely long videos on youtube when they can watch a short summary video that gets right to the point? Who wants to watch a whole award show when they can find short clips online of the parts they want to see?
Its the evolution of the entire world really and perhaps social media and the internet is changing that quicker than it was in the past.
Other parts like how to effectively make your twitter account better for your business or really even for yourself. So many of the tips were very realistic and I could see how they would make a company more savy and popular on the internet. The very first one “Special Offers” made so much sense to me, and really stood out. It talked about how Dell gives out free coupons and sold over $3 million from twitter coupons.
Another point I liked was about mobile and geo locating marketing in point 14 and also the story about Brian Simpson and direct sales in section 7. Its amazing to think about how much exactly he made in extra sales over twitter.
Chapter 9 touches mostly again on advertising through social media or at least that is what I got the most out of it. I thought it was a good chapter. It talked about how people are using four square now in contest like ways to allow customers to get free drinks in return for them foursquarring that they are at that location. The person who is there the most, gets free drinks. That is an awesome way to encourage people to advertise for you.
The chapter also taught us about web widgets or what they refer to as mini websites and a lot about HTML code. This chapter would have been awesome to read about if I didn’t drop my Writing for the World Wide Web before the semester started because I was too lazy to put the time into learning HTML which I was sure would be hard. Looking at the examples and realizing how similar it is to forum code, I regret that decision. I could have used the 3 credits in retrospect.
The chapter also talked about Home Depot and their “how to” youtube videos. I really enjoyed that portion because it provoked me to actually go and watch some videos. Because of this, I now feel like I can use those videos more productively in the future. Thus, this was my favorite part of the readings.
I won’t be needing to go and talk to the orange vests anymore!
Overall, a good few chapters and it is nice to know there are only a few more readings left. I learnt a lot from these readings about advertising through social media and I believe those twenty tips will come in handy. Perhaps even moreso than my home depot how to videos!