After reading Chapters 14 and 15 for this past weeks reading assignment, I continued to learn new, important things about social media and how important it is to people like us. It was an interesting chapter.
Chapter 15 started off basically talking about the “noise to action ratio” or as they called it in the book, “signal to noise”. Basically, the book discussed the importance of how huge of a deal it is for social media companies to have noise surrounding them to “get big” and be part of the evolution/revolution of social media. It also talked about SNF, short form for social network fatigue which is when the amount of users on a specific site becomes too much and causes a nucianse for other users.
Chapter 15 also discussed how social networking sites are improving by using tomorrow’s technology, today. It mentioned examples of sites that are using these technologies currently, such as My6sense which uses mobile aps to stream things from the site to the mobile sections completely using social media. Other examples, like for FlyChat, are also really interesting and important as we continue using social media in ways that will soon be huge in the world.
But of all the interesting parts of this chapter, my favorite had to be in the quote included by Debroah Gordon, a biologist at Stanford University. “Ants aren’t smart. Ant colonies are smart.” I love this quote because it really does apply to social media in so many ways. One person doesn’t make social media but everyone involved does make it what it is today. It is an extremely true concept and the relation to ants makes it cool. Because ants are cool.
Chapter 16 was entitled “Fusing the Me in Social Media and We in Social Web” and I found it to be another well done book. It talked about the social effect, how we as people couldn’t really ignore facebook and twitter no matter how much we wanted to. They have a very good point and let me point out an example to help back up that point:
Before my freshman year of high school, I didn’t have a facebook, nor did I have a twitter or really any other social media device. That said, I was far from ignorant on the social media tools because I was constantly dragged into making them or being attempted into doing so. Friends saying “You have to have a facebook” wouldn’t stop bothering me and pictures coming from facebook appeared on other websites I was visiting. Basically, no matter how much you don’t want to be involved, you still sort of are and that is what the chapter was pointing out to start. I fully agreed with it.
Most importnatly, it also talked about how it affects us in the job market. Nowadays, people cannot just upload any video or picture they want to on their sites. Because… it can lead to them being fired from their job. Its a scary reality that being ourselves on these sites can be potentially dangerous. As pointed out in the examples from the text, the airline employees said that customers on the flight smelt on facebook and were fired because of that. There are many of examples of this all over facebook.
Basically, the entire chapter taught the reader how to be safe when using the net. It was a well designed chapter that brought out a lot of interesting facts. Overall, it just told me what I already know I will be doing, changing the names of my personal twitter and facebook as soon as job interviews come around.