After having a peaceful 2 weeks of not posting about these readings, its back to work with our Engage text book by Brian Solis, attacking chapters 12 and 13. Chapter 12 was one of my favorite chapters of the book thus far, much better than what chapter 10 was for me.
Chapter 12 started talking about online personas and how to make yourself established or stand out. I thought it was extremely helpful because it is something that many people struggle with as they post online and try to gain followers on twitter or people who read their articles on websites. How you market yourself and how you attract people to listen to you is very important in the online world.
The section talked about different questions we have to ask ourselves before we post, what we want to provide, where we want to go with this account and how people will think of you. All made a lot of sense to me because it is things we should think about. Then as I continued to read, it went into brands and how they should present themselves online. It talked about personality used through the brand through their tweets. Believe it or not but these tweets are really important and they stand out. Let me explain through my own personal experience.
One thing I noticed is that, as a Toronto Maple Leaf fan, when the team is scoring goals, the Leafs official twitter page will tweet about the goal and update the game. But if the team is losing or the other team scores a goal, they won’t tweet about it or post about it on facebook. This was obviously a decision made by the people involved as they do this consistently. Is it the right choice? Sometimes for fans who aren’t watching the game, its hard to understand what the score is or who is winning, At the same time, it likely slows down the negative comments.
So yes, Chapter 12 was one of my favorite chapters because I felt I could really relate to it. Moving on to Chapter 13 where we graduate… We are no longer a student. Wohooo!!!
Chapter 13 started off talking about how exactly the now in our world is forever changing with how we get our news. Now means literally NOW because of social media sites. We get news in live time, way more than before and like they said “before generations before us ever could imagine”. That’s exactly true. For example, on Friday night, my favorite football team had a reporter conference call scheduled for 10:15pm. Fans wouldn’t be able to know what was going on unless it was from tweets. By 10:20, when the conference likely started, news was breaking immediately about what was going on.
The chapter also talked about twitter’s amazing rise in 2009 into a huge online social media site and the overall stratusphere. They defined stratusphere for people like myself who didn’t know what it was as any place where your post is used to answer questions related to activity or thoughts.
Overall I enjoyed these two chapters and it taught me a thing or two more about social media and specifically, how to use it wisely and correctly.